The title gets air quotes because, obviously, I'm not a Mommy, but the product marketing is making women look pretty decent these days.
Sippey found this incredible video of a new effing level of story-telling. Confession: this is literally the first commercial that appealed to me and made me say "WANT"; all other previous WANTs were out of jealousy of my peers. Seriously, no black turtleneck is needed to sell this one, my friends. You know how most Pixar movie reviews gush that "it's just as fun for the adults"? Booyah, progeny, this one's for your makers.
I nabbed my 'Mommy Like' catchphrase from these Toyota Sienna commercials. The mom here is actually funny! She's cute, not gorgeous; smart, not obnoxious, and purposefully painted as a little detached. Her imperfection is refreshing.
I love these Kindle commercials -- both this one with the lovers and the original are both ultra-lady friendly. They play up the range of motions that books give me and how books can tie people together. ALL TO A CUTE INDIE DUET.
Why all of this commercial love? Because ads for women usually suck, and Sarah Haskins taught me that there are three female commercial archetypes: the Hottie, the Mommy, or the Granny. Only a selected few can Mom-A-Morphasize between the preferred types, one of them being Brooke Shields.