This is a video from the Google Team in their attempts to bring attention to the awesome Video Chat feature in Gmail.
Some might think that calling out the intended audience as grandmothers is sexist and ageist, implying that even the most inexperienced demographic can use this software. But I don't think this is intended for grandmothers.
It's a bright, fun, video with not-large captions, and a lady with a purple dress, hair to match, and large (dare I say hipster-like?) glasses. The content assumes the viewer knows what a browser plugin is, and that they're already comfortable with the required hardware (video, microphone, speakers/headphones).
But using grandmothers to spotlight this technology is good for late-adopters. Video chatting is obviously not new, but the average American is very impressed by it, and it's pretty accessible to them. The average American just hasn't considered it a possibility, but seeing a video aimed at our beloved matriarchs makes it immensely more approachable, where users think "Wow, I can't believe I missed this. I'm surprised Grandma hasn't invited me to video chat! I'll impress her and invite her first."
This is obviously pretty great for women in technology, too, because grandmothers teach the maintenance of kinship among other women, and they're very likely to call on their granddaughters to chat. It also breaks down the sometimes unfair barriers around young people using connective technology (like video chats), since, sheesh, this ain't no molester, this is the kid's grandmother! A safe, good use of technology for our kids and their families.
Facebook should promote video shout-outs as an option to provide feedback on events. When one of my friends gets engaged or announces that they're expecting, I want to send them a video of myself screaming "Congratulations" rather than just sending a meager "thumbs up".
I haven't used Video Chat for my personal emails, but I'm going to teach my relatives to use it this holiday weekend.